Annabel’s Annual Forest Façade Has landed
Every year, prestigious London members’ club Annabel’s partners with The Caring Family Foundation to raise vital funds for reforestation and restoration efforts in the Brazilian Amazon. It’s one of our favourite annual campaigns, funnelling resources to aid the planet as well as empower indigenous communities in Brazil, as well as women and children here in the UK.
Launched on September 5th, the month-long Annabel’s For The Amazon campaign raises vital funds to support The Caring Family Foundation’s philanthropic efforts in the Brazilian Amazon. ‘Each year, The Caring Family Foundation and Annabel’s, together with The Birley Clubs, unite to amplify one of the most urgent conversations of our time: the climate crisis and its impact on our shared planet,’ says The Caring Family Foundation’s co-founder, Patricia Caring.
At the heart of the campaign is reforestation of the planet’s green lungs, which have been pillaged by mass deforestation and fires in recent years. Since it was established in 2019, The Caring Family Foundation has planted more than 3.4 million trees and seedlings in the Brazilian Amazon, growing to become one of the UK’s leading charitable forces for Amazon reforestation. And since the first Annabel’s for the Amazon in 2021, the club has raised £5.2 million, with 100 percent going directly to The Caring Family Foundation’s programmes.
But Annabel’s for the Amazon isn’t just about reforestation. The Foundation integrates its environmental efforts with social impact, directly engaging with the people rainforest destruction impacts the most: the indigenous communities, with the Amazon their ancestral lands. To date, The Caring Family Foundation has supported more than 39,000 indigenous people across 72 communities through agricultural training and specialist healthcare.
Teaming up with Associação Médicos Da Floresta (‘Doctors of the Forest’), as of March 2025, this healthcare can be delivered directly to these communities via a new solar-powered Medical Bus equipped with a mobile laboratory, ultrasound, ophthalmology and electrocardiogram machinery. By the end of 2025, the bus is expected to have traversed 1 million hectares of Amazon rainforest assisting 38,000 indigenous people.
[Original Article]https://www.countryandtownhouse.com/culture/annabels-for-the-amazon/)
For more information on The Caring Family Foundation’s initiatives and to support their work, please visit thecaringfamilyfoundation.org
