ANNABEL'S FOR THE AMAZON 2025
This September, we shine a light on the urgent need to protect and restore the Amazon rainforest - the lungs of our planet.
The Caring Family Foundation has already planted over 3.4 million trees and seedlings, while supporting Indigenous communities through healthcare, sustainable practices, and training. Together with partners and supporters, we are fighting deforestation, restoring biodiversity, and protecting futures.
Join us in standing for the Amazon - because its survival is vital to us all.
ANNABEL'S FOR THE AMAZON
Marking its sixth year in September 2025, Annabel’s for the Amazon is a month-long campaign that raises awareness of the crises facing the Amazon rainforest, while generating crucial funds to support our restoration and work with Indigenous peoples in Brazil.
Throughout September, private member's club Annabel's will host a series of exclusive events and immersive experiences, culminating with the second-annual Annabel’s for the Amazon Gala on 19th September, hosted by The Caring Family Foundation's co-founders, Richard and Patricia Caring.
To date, the campaign has raised over £5.2 million. All proceeds directly fund the Foundation’s efforts to restore the Amazon through sustainable reforestation, biodiversity protection, and support for Indigenous communities, as well as our wider work with women and children across the UK and Brazil.
ANNABEL’S FOR THE AMAZON FAÇADE
This year’s façade features an awe-inspiring depiction of the globe with trees emerging from it, representing the symbiotic relationship between Earth and Mother Nature. This striking visual underscores the essential role that trees play as the lungs of the planet, purifying the air we breathe and mitigating climate change for all.
OUR IMPACT TO DATE
Since its establishment in 2020, The Caring Family Foundation has become one of the UK’s leading philanthropic forces for Amazon reforestation
Over 3.4 million trees and seedlings planted
1.7 million hectares of the Amazon rainforest reached in 2025 with the medical bus
Over 39,000 Indigenous peoples supported
£5.2 million raised by Annabel's of the Amazon
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The fate of the Amazon rainforest impacts us all – it is not just Brazil’s concern, but a global emergency. Its destruction accelerates climate change, threatens countless species, and endangers the health and future of every community on Earth. This reality drives The Caring Family Foundation’s urgent work to protect and restore this irreplaceable ecosystem before it is too late. There is no Plan B.
PATRICIA CARING
Co-Founder
The Caring Family Foundation
